TAWASCO: Internal Brand Assessment Survey
The U.S. Agency for International Development (USAID) Effective Water, Sanitation, and Hygiene Services (E-WASH) program seeks to improve urban water and sanitation service delivery by strengthening the governance, financial and technical viability of six state water boards (SWBs) in Nigeria.
Creating good corporate governance in SWBs is essential to increase access to sustainable water services. They must have autonomous, accountable, and transparent management and strengthened corporate governance with clear priorities for effective and inclusive service provision. To reflect these, the “new” agency’s corporate identity/brand must be reviewed, assessed and improved through phases of corporate identity/brand development activities.
One of these key activities is the strategic brand analysis (using internal and external brand perception survey). The brand audit/perception assessment will assess the effectiveness of the SWBs branding and communications approaches/methods. The review will include an audit of current internal and external communications work) and how they add to/subtract from the SWBs brand perception.
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Who we are…
“To be a Pace-setter in Water and Sewerage Services in Africa”
“We integrate and Maximize resources for top-notch Water and Sewerage Services with strong focus on Customer Satisfaction to the Urban people of Taraba State”
* Accountability * Teamwork * Sustainability * Professionalism * Transparency * Integrity * Innovation
Today May 20th in his bid to curtail the challenge of bad water system in the state, which happened to be one of his first mission on assumption of office in May 2015,
The Taraba State Executive Governor Arc. Darius Ishaku FNIA lunched the state’s Water, Sanitation And Hygiene (WASH) Policy and Declaration of “State Of Emergency” On WASH.
The Governor whom was last year presented with a prestigious award of “The Water Man of Year 2018″(Baba Mai Ruwa) stressed that The committee will also draft out an operational plan for the eradication of leather, pure-water bags etc, as his desire is to have Taraba state one of the cleaness in Nigeria.
He added, agencies like TAWASCO and RUWASA, will be establish to be responsible for water billing and digital smooth revenue generation, also other agency to take care of water projects in small towns and rural areas of which these will drive youths to be engaged.
The Occasion which was witness by top government functionaries within and outside the state at the Jolly Nyame Stadium, also had goodwill notes from representatives of the World Bank, WHO, AfDB, UNICEF, USAID, FMWR, FMOF, etc.
Other highlights of the event were presentation of the Integrated State Steering Committee on WASH to the public led by the state SSG,
Presentation of the revised WASH policy to the public,
Commissioning of the new ATM water dispensers and inspection of the Karofi water project,
And of cause a synergy meeting with leaders of the Development Partners.
This is coming even at the eleventh hour to the transition of the first phase of the Rescue Mission to the second.
Water, sure it’s here practically depicted by the Governor as Life.